Brand Guidelines

Please follow these guidelines as closely as possible in both print and web applications, as they are essential to maintaining the Byers & Harvey brand.

Hey there, friend! These are Our Branding Assets.

Here are the approved variations of the Byers & Harvey logo. Any modifications beyond what is shown here (excluding holiday logos) are not permitted and do not align with our brand standards. Logos must not be altered, rotated, or have their colors changed.

Logos

Three variations of a square sign with the text 'BYERS & HARVEY SINCE 1878' in bold white letters on a black background, each with a different border style and color.

Give the Byers & Harvey logo room to stand out. Avoid crowding it with text or other graphic elements in both print and web applications. Use your best judgment to maintain proper clear space around our logos.

Colors

Brand Colors

RED

COLOR CODE #01823

DIGITAL R 192 G 24 B 35

LIGHT GRAY

COLOR CODE #F3F3F3

DIGITAL R 243 G 243 B 243

GRAY

COLOR CODE #808285

DIGITAL R 128 G 130 B 133

BLACK

COLOR CODE #171717

DIGITAL R 23 G 23 B 23

Typography

These fonts are part of the Byers & Harvey brand and can be downloaded for free at fonts.google.com or available for free use on Canva. We recommend downloading both the desktop and Webfont versions to ensure consistency across all branding materials.

Title

Fira Sans Bold

Recommended use is title case and sentence case form.

Subtitle

Fira Sans Medium

Recommended use is title case and sentence case form.

Body

Fira Sans Regular

Recommended use is sentence case form.

Accent

Diagram of a black mouse with a long tail, showing labeled parts including nose, eyes, ears, whiskers, body, paws, and tail.

Recommended use is sentence case form, never all caps.

Got questions?

For any questions about branding or marketing, please reach out to Taylor Lin for guidance and support.